Goldmoney Opens First Brick and Mortar Location in Toronto

Nov 1, 2017

First in network of Goldmoney Branch locations to open globally

TORONTO – (November 1, 2017) – Goldmoney Inc. (TSX:XAU) (“Goldmoney” or the “Company”), a precious metal financial service and technology company, today announced the official opening of its first brick and mortar Goldmoney Branch in Toronto’s Yorkville area – a beautifully designed space that provides an in-person Goldmoney experience to online-first clients.

Located at 38 Avenue Road, the Toronto Goldmoney Branch delivers high touch client experiences and services in a beautifully designed space, and provides current and potential clients with: exceptional client service and education, hosted events and demonstrations, onsite Holding application and delivery of requested verification documents, an extensive educational library, Goldmoney Insights research, custom real-time pricing displays, and Goldmoney apparel.

Goldmoney Branches may also offer precious metal and cryptocurrency deposit, buyback, and redemption options in the future.

The Company plans to further expand its in-person services through a global network of Goldmoney Branches. The second Goldmoney Branch is currently under construction and will open in St. Helier, Jersey, Channel Islands in 2018. Goldmoney is also exploring locations in Manhattan, New York; Dallas, Texas; Zurich, Switzerland, and Beijing, China.

“Today marks another important milestone in the reification of the Goldmoney brand and vision. Goldmoney Branches demonstrate our long-term commitment to building a trusted reputation as the leading financial institution and custodian of precious metals and cryptocurrencies. We financed the build-out and capital costs for this branch from free cash flow and view the running maintenance costs as a daily customer acquisition funnel, which is no different from our other marketing funnels,” said Goldmoney CEO Roy Sebag. “With this first branch, we expose the Goldmoney brand to nearly 32,000 people daily via car and foot traffic. In just a few days, we’ve already seen new clients show up with cheques and account paperwork, which highlights our original thesis that an offline brick-and-mortar experience would be valuable in augmenting our online-first business. While we will continue to analyze the data and performance of our first location, we have both the desire and resources to open multiple branches in all the major wealth capitals of the world.”

View the Interior and Exterior of the Toronto Goldmoney Branch:

Toronto Goldmoney Branch Location & Hours

38 Avenue Road
Toronto, ON
M5R 2G2

Monday to Friday
9 a.m. to 6 p.m.

About Goldmoney Inc.

Goldmoney Inc., a financial service company traded on the Toronto Stock Exchange (TSX:XAU), is a global leader in precious metal investment services and the world’s largest precious metals payment network. Safeguarding nearly $2 billion in assets for clients located in more than 150 countries, Goldmoney is focused on a singular mission to make precious metals-backed savings accessible to all. Powered by Goldmoney’s patented technology, the Goldmoney® Holding is an online account that enables clients to invest, earn, or spend gold, silver, platinum, palladium and cryptocurrencies that are securely stored in insured vaults in seven countries. All bullion assets are fully allocated and physically redeemable property. Goldmoney Wealth Limited is regulated by the Jersey Financial Services Commission (JFSC) as a Money Services Business. Goldmoney Network is a reporting entity to the Financial Transactions and Reports Analysis Centre of Canada (FINTRAC), and is registered with the Financial Crimes Enforcement Network (FinCEN) in the U.S. For more information about Goldmoney, visit


Media and Investor Relations Inquiries:

Jacquelyn Humphrey
Director of Global Communications
Goldmoney Inc.
[email protected]

Josh Crumb
Chief Strategy Officer & CFO
Goldmoney Inc.
+1 647-499-6748

Forward-Looking Information

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Forward-looking information in this release includes, but is not limited to, statements with respect to: (i) the Offering and (ii) the use of the proceeds of the Offering. This forward-looking information is based on reasonable assumptions and estimates of management of the Company at the time it was made, and involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking information. Such factors include, among others: the Company’s history of operating losses; future capital needs and uncertainty of additional financing; fluctuations in the market price of the Company’s common shares; the effect of government regulation and compliance on the Company and the industry; legal and regulatory change and uncertainty; jurisdictional factors associated with international operations; foreign restrictions on the Company’s operations; product development and rapid technological change; dependence on technical infrastructure; protection of intellectual property; use and storage of personal information and compliance with privacy laws; network security risks; risk of system failure or inadequacy; the Company’s ability to manage rapid growth; competition; effectiveness of the Company’s risk management and internal controls; use of the Company’s services for improper or illegal purposes; uninsured and underinsured losses; theft & risk of physical harm to personnel; precious metal trading risks; and volatility of precious metals prices & public interest in precious metals investment; and those risks set out in the Company’s most recently filed annual information form, available on SEDAR. Although the Company has attempted to identify important factors that could cause actual results to differ materially, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation to update or revise any forward-looking information, except as required by law.